Henkell Freixenet, the global leader in the sparkling wine domain, has won two awards in the 2024 Just Drinks Excellence Awards in the Innovation and Product Launches categories for two of its distinguished products: Mionetto Aperitivo and Mionetto Aperitivo Alcohol Free.
The Just Drinks Excellence Awards celebrate the greatest achievements and innovations in the beverages industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
Henkell Freixenet won the Innovation award for the Mionetto Aperitivo Alcohol Free, for crafting an authentic Italian Spritz experience without the alcohol. It won the Product Launches award for the strategic debut of Mionetto Aperitivo.
Pioneering the non-alcoholic spritz segment
Henkell Freixenet’s Mionetto Aperitivo Alcohol Free stands out as a testament to the company’s foresight in addressing the growing demand for alcohol-free options. By developing an original Italian alcohol-free recipe, Mionetto has managed to preserve the essence of a traditional Spritz, ensuring that the taste experience remains uncompromised.
The versatility of the Mionetto Aperitivo Alcohol Free is particularly noteworthy. It caters to a diverse range of consumer preferences, allowing for the creation of both alcohol-free and low-alcohol Spritz options. This adaptability provides a solution for consumers who are mindful of their alcohol intake but still wish to indulge in the ritual of a Spritz. The product’s ability to be enjoyed in various settings, whether at home or out socializing, aligns well with the modern consumer’s desire for convenience and flexibility.
Henkell Freixenet’s strategic vision is of creating meaningful moments by crafting branded sparkling wines, wines and spirits is further realized through this product, which contributes to the company’s goal of representing every tenth glass of sparkling wine consumed worldwide. The Mionetto Aperitivo Alcohol Free is a key player in this vision, offering a novel product that appeals to health-conscious consumers and those seeking premium taste without the alcohol content.
Masterful product launch in the liqueurs category
The strategic launch of Mionetto Aperitivo at Vinitaly was a pivotal moment for Henkell Freixenet. The decision to unveil the product at the global wine industry event allowed for maximum exposure and impact, positioning Mionetto Aperitivo as a noteworthy newcomer in the liqueurs market.
The product’s unique and distinctive character is a result of its perfectly balanced bittersweet taste, which has been carefully crafted to meet the discerning palate of consumers who seek out premium quality. The use of 100% natural flavors is a response to a clear consumer trend towards natural and authentic ingredients, setting Mionetto Aperitivo apart from its competitors.
Market data underscores the strategic timing of the product’s launch, with the Aperitifs category showing a positive trend and a compound annual growth rate (CAGR) that indicates a successful entry into the market. The product’s appeal to a younger consumer demographic, under 35 years old, is a strategic move by Henkell Freixenet. By engaging this key demographic, the brand is not only tapping into current market potential but also building a foundation for long-term brand growth and loyalty.
Mionetto Aperitivo and Mionetto Aperitivo Alcohol Free have, thus, carved out their own space in the beverages industry, backed by Henkell Freixenet’s commitment to innovation, quality, and strategic foresight.
Paolo Bogoni, Chief Marketing Officer, and Management Board Executive, Mionetto, remarked, “We are delighted that Mionetto Aperitivo and Mionetto Aperitivo Alcohol Free have been awarded by Just Drinks. With our new premium quality Aperitivos, crafted with 100% natural flavors and select botanicals, Mionetto extends its portfolio beyond Prosecco and sparkling wines, entering the booming Aperitivo category. Born in the heart of the Prosecco Area in the Venetian region and bestselling international Prosecco Brand, Mionetto has since ever been part of the iconic Venetian cocktail, the Spritz, since Prosecco is the main ingredient that guarantees this cocktail’s premium taste. Today we want to go further by offering the possibility to mix a 100% Mionetto Spritz: combining our Prosecco’s freshness and fruitiness with our Aperitivo balanced bittersweet taste the international consumer can embrace the authentic Venetian Spritz ritual at its best. Following an increasing mindful drinking style, we propose as pioneer “the brand new Spritz Alcohol Free” by mixing our new Mionetto Aperitivo Alcohol Free with Mionetto Sparkling Alcohol Free to extend the “Spritz pleasure” to any target, occasion, and moment of consumption.”
At just one year after the launch, Mionetto Aperitivo both alcoholic and non-alcoholic is distributed in more than 13 countries and shows a very promising sales trend!!” – Paolo Bogoni, Chief Marketing Officer, and Management Board Executive, Mionetto
“The `Aperitivo moment´ and low/no alcohol trends are key opportunities for us. Our drive for innovation by consistently focusing on the needs of our consumers and the highest quality of our products led us to the successful launch of the “Mionetto Aperitivo kit”, leaving the consumer with a range of options to create his own, preferred Mionetto Aperitivo from low to no alcohol.” – Dr. Andreas Brokemper, CEO, Henkell Freixenet
Brand Profile
Refreshingly Italian, sensual and high-quality – Mionetto is the epitome of Prosecco. The fine Frizzanti and Spumanti come from Valdobbiadene in the northern Italian Prosecco-growing region of Veneto. The diverse range is characterised by the best traditional craftsmanship, first-class taste and a fresh design. Trendy, ready-mixed, flavoured wine-based cocktails complete the range. According to the IWSR, Mionetto is the world’s best-selling Prosecco brand and is available in more than 70 countries. For further information www.mionetto.com
Company Profile
Henkell Freixenet is the German-Spanish alliance of the family-owned companies Henkell, based in Wiesbaden, Germany, and Freixenet, based in Sant Sadurni D’Anoia, Spain. The company is the world’s leading sparkling wine company and has a unique portfolio of brands for sparkling wine, still wine and spirits. Global brands such as Freixenet, Mionetto and Henkell are part of the group, as are I heart Wines, Mangaroca Batida and a portfolio of multiple award-winning wineries and brands.
Contact Details
Website: https://mionetto.com/
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