Drifter Craft Cocktails canned cocktail range - Product Launch

Category – Spirits, premix, sparkling, 7% abv
Available – From this month
Location – The US, available in 14 states
Price – SRP of between US$14.99 and US$16.99 per four-pack of 8.4oz (23.9cl) cans

Drifter Craft Cocktails has launched a line of sparkling RTD cocktails under its namesake brand in the US.

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The RTD line comprises three flavours – Spicy Margarita, Passion Fruit Caipirinha and Moscow Mule. According to the company, the range uses base spirits from “under-represented” distillers and has been formulated in collaboration with three US bartenders.

Drifter Craft Cocktails are available now at selected US retailers and online at an SRP of US$19.99 per four-pack.

“Drifter Craft Cocktails uses high-quality ingredients and is transparent on where we source every element,” said co-founder Pete Nevenglosky. “Wherever you roam, we hope Drifter Craft Cocktails are along for the ride and inspire the discovery of new flavours.”

Earlier this week, Pernod Ricard revealed plans to launch two co-branded cocktails on Anheuser-Busch InBev and Keurig Dr Pepper’s Drinkworks home cocktail-making platform.

Why COVID has prompted an RTD tsunami from spirits brand owners – Click here for a Just Drinks comment

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Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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Drifter Craft Cocktails canned cocktail range – Product Launch

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