Coca-Cola has retained its spot as the world’s most valuable brand, according to consultancy group Interbrand.

The soft drinks brand, owned by The Coca-Cola Co, kept the number one spot for the eleventh year in a row, with a value of US$71.86bn. The report, published yesterday (4 October), details the top 100 global brands by value.

Coke’s main rival, Pepsi, was the next highest-ranked soft drink, moving up one spot to 22nd place with a value of $14.59bn. The third highest-ranked soft drink was Coca-Cola’s Sprite, which entered the top 100 for the first time last year. It dropped two places however, to take 63rd place with a value of $5.6bn.

Elsewhere, Anheuser-Busch InBev’s Budweiser moved up a spot to 29th place, although its value is unchanged at $12.25bn. Moet & Chandon Champagne climbed two spots in the ranking to secure 77th place. It’s value also increased, by 9% to $4.38bn. Brown-Forman’s Jack Daniel’s was the highest-ranked spirits brand, retaining its 2010 spot of 78th place. The brand’s value climbed by 9% to $4.32bn.

Corona Extra and Heineken both grew in value in the last year but Corona Extra dropped one spot to 86th place with a value of $3.92bn. Heineken climbed two places to 91st, valued at $3.81bn.

“Due to the volatile markets and uncertain business climate that characterised 2011, brands are in the midst of adapting to a new reality,” said Interbrand’s global CEO, Jez Frampton. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

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