The Canadian brewer Molson today said that it was gearing up for an export drive, with the appointment of a vice-president, export development, to spearhead efforts in giving Molson beers international exposure.
The position has been filled by Don J. Blaustein.
“Molson beers continually rank among the best quality beers in North America, so it stands to reason that we would want to leverage that fact and build the reach of the Molson brands internationally,” explained Daniel J. O’Neill, president and CEO of Molson Inc.
“The export market is one prong of our international strategy and a way of maximizing the value of our existing business. Small at the outset, this market has the potential to build over time, as well as afford Molson global exposure for its brand name.”
The company said Blaustein had an international marketing background and has spent most of his career in the beverage business, working on various country assignments for Guinness Limited and for Bulmers North America, before its purchase by the Scottish and Newcastle Group.
Blaustein’s appointment is effective September 8, 2003.
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