• Category – Energy drinks, sparkling
  • Available – From this week
  • Location – The US, available online
  • Price – SRP of US$12.99 per 47cl can 12-pack

Rowdy Energy has launched two new flavours from its namesake energy drinks brand in the US.

The Blue Raspberry variant contains zero sugar and five calories per 47cl can, while the Grape flavour has 80 calories per can. Both are available now from the company’s online store and through Amazon.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Each 47cl can contains 160mg of caffeine as well as the amino acid L-Theanine that the company claims warns off ‘caffeine crashes’.

“We’re thrilled to be offering two new flavours of Rowdy Energy, one that is zero sugar and one that is low sugar, whatever your preference, there is something for you,” said the company’s co-founder, Jeff Church. “It’s important to continue to bring our consumers new innovation and we are looking forward to debuting additional flavours and product lines in the future.”

The new releases join a seven-flavour Rowdy Energy stable, including Orange Citrus and Strawberry Lemonade SKUs.

Last week, Nutrabolt rolled out the first global advertising campaign for its C4 Energy brand, featuring out-of-home advertising across seven US cities.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Does PepsiCo’s alcoholic Mtn Dew pave way for Hard Coke and Hard Pepsi? – Click here for a Just Drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now