• Category – Beer, non-alcoholic
  • Available – From this month
  • Location – The US; Philadelphia, New York, Washington DC, Miami
  • Price – TBC

Anheuser-Busch InBev has launched a non-alcoholic Stella Artois in the US.

Unveiled today, Stella Artois Liberté will roll out across retailers in four east-coast cities. Pricing and pack format information for the 11.2oz (31cl) bottles was not immediately available.

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A-B InBev said the new beer, which features a blue label, allows consumers to be “fully be present” in social occasions.

“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew, it’s the perfect addition to round out our Stella portfolio,” said A-B InBev’s US VP of premium & super premium, Peter Van Overstraeten. “With this new innovation, we want to provide people the liberty to enjoy more of life’s special moments with those that matter most.”

Liberté is not the first non-alcoholic Stella Artois. A-B InBev launched Stella Artois Alcohol Free in the UK last year.

“You’re less worried about who you’re fighting and thinking instead ‘how am I relevant?’” – Just Drinks speaks to Heineken’s global director for international premium beer, Marcelo Moller