• Category – Spirits, vodka, flavoured, 35% abv
  • Available – From October
  • Location – The US, available online
  • Price – SRP of US$29.99 per 75cl bottle

Brand partners Diageo and Sean ‘Diddy’ Combs have launched a new flavour from their Ciroc vodka.

Ciroc Pomegranate is made using the brand’s grape-based vodka infused with pomegranate and red berry flavours. The limited-edition expression will be available from selected off-premise outlets across the US and via alcohol e-tailer Reservebar while supplies last.

Diageo has had an agreement with Combs and his company, Combs Enterprises, since 2007.

“Ciroc is an industry innovator, from our flavours to design, we always deliver something special, this season there is no exception,” said Combs.

The addition follows a limited-edition White Grape flavour, released in 2019, and a range of permanent flavours including Ciroc Vodka, Red Berry, Pineapple and Apple.

Why ‘monkey see, monkey do’ by brand owners misses the real vodka opportunity – Click here for a Just Drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now