North America extended its dominance of digitalisation hiring among beverage companies in the three months to the end of October, according to recent research.

The number of vacancies in the region in the quarter accounted for 32.3% of all digitalisation jobs in drinks – up from 19.4% in the same quarter last year. North America was followed by Asia-Pacific, which saw a 2.6 year-on-year percentage point change in digitalisation roles.

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The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various industries. Using textual analysis, job ads are then classified thematically to gauge which companies are best placed to weather future industry disruptions.

The research is designed to show which companies are leading the way on specific issues as well as where the market is expanding and contracting.

Which countries are seeing the most growth for digitalisation roles in the drinks industry?

The fastest-growing country was the US, which accounted for 24.2% of all digitalisation job adverts in the quarter. In the corresponding quarter of 2020, the country's proportion was 16.5%.

The US was followed by Mexico (increasing 3.5 percentage points), the UK (rising 3.3), and Canada (up 1.7).

 

 

The US was also the largest market for digitalisation roles in beverages hitting 24.2% of all roles in the three months to the end of October.

Which cities are the biggest hubs for digitalisation employees in the drinks industry?

The leading cities were Poznan in Poland and Paris, each with 8.2%. The pair were followed by Barcelona with 2.8% and London at 2.6%.

 

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