
Pernod Ricard has announced a redesign of its Absolut portfolio in the UK, as well as a reduction of the abv’s of several of the vodka’s iterations.
According to Pernod's UK division, the refresh 'harmonises the portfolio"
Pernod Ricard has announced a redesign of its Absolut portfolio in the UK, as well as a reduction of the abv’s of several of the vodka’s iterations.