- Category – RTD, premix cocktail, 5% abv
- Available – From this month
- Location – The US, nationwide
- Price – Not immediately available
Mark Anthony Brands has expanded the range of margarita flavours from its Cayman Jack premix brand in the US.
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By GlobalDataThe 12-can variety pack contains three new SKUs based on the original margarita flavour and rolls out nationwide via selected retailers. The flavours in the pack comprise (original) Margarita, Strawberry, Mango and Watermelon.
The launch comes on the back of 50% year-on-year growth for Cayman Jack, according to Mark Anthony. The brand has previously released an RTD variety pack featuring its Margarita, Moscow Mule, Cuban Mojito and Paloma variants.
“We’re excited to expand our success as the number one Margarita flavour leader by introducing our new Cayman Jack Margarita Variety Pack,” said CMO John Shea. “Providing the highest-quality premium … Margarita flavours … is the driving force behind Cayman Jack’s unprecedented growth.”
Earlier this month, Mark Anthony introduced a ‘slushy-inspired’ line from Mike’s Hard Lemonade. The Mike’s Hard Freeze range will also be sold 12-can variety pack format, with an SRP of US$17.99.
