• Category – RTD, wine-based, 10-13.5% abv
  • Available – From this month
  • Location – The US, nationwide
  • Price – SRP of US$5.99 per 50cl box

Constellation Brands has ventured into premix wine RTDs, introducing two variants from new brand Next Round Cocktails.

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The addition to Constellation’s portfolio comprises Salted Lime Margarita and Strawberry Lime Sangria. Next Round goes on sale this week in the US in the off-premise channel as well as through on-demand e-tailers including Instacart and Drizly. The range is available in both 1.5-litre bag-in-box and 50cl single-serve box formats.

The artwork for the packaging of Next Round Cocktails has been designed by award-winning illustrator Simone Noronha.

“Next Round Cocktails represents Constellation Brands’ commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the … pre-mixed cocktails category and the … premium boxed wine category,” said VP of emerging brands Ann Stockman.

Constellation has been busy in RTDs and premix cocktails this year. Also today, the group debuted a range of “spirits-based hard seltzers” from its Svedka vodka brand. Last week, Constellation also added four new expressions to its Corona hard seltzer range in the US.

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