• Category – Beer, cask ale, 4.7% abv
  • Available – From next month
  • Location – The UK, available in Fuller’s on-premise outlets
  • Price – Not immediately available

Asahi Group has lined up a limited-edition beer from Fuller’s Brewery to celebrate the Queen’s Platinum Jubilee this Summer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Fuller’s Platinum Jubilee Ale will be available from the brewer’s pubs in the UK from June, and is described by the brewer as a “premium malty amber ale”. The 4.7%-abv beer will be in cask format only.

An SRP was not immediately available.

Last year, Asahi unveiled a packaging refresh for Fuller’s London Pride flagship beer. The rehaul included a new logo and typography for the bottled ale, as well as updated sales material for the cask and keg formats.

Asahi bought the Fuller’s beer business from Fuller, Smith & Turner in 2019 in a deal worth US$326m.

Just Drinks presents ‘The 24th Annual International Beer Strategies Conference’ on 4-6 October