A desire for convenience and functionality from the consumer is driving marketing strategy for The Coca-Cola Co., according to the CSD giant’s chief merchandising officer (CMO).

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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