
Jack Daniel’s owner Brown-Forman is to sue Pennsylvania cider company Atomic Dog, alleging its Jack’s Hard Cider brand infringes on numerous trademarks owned by the US giant in relation to the Tennessee Whiskey.
The row dates back to a 2018 rebrand for Jack’s Hard Cider.
Jack Daniel’s owner Brown-Forman is to sue Pennsylvania cider company Atomic Dog, alleging its Jack’s Hard Cider brand infringes on numerous trademarks owned by the US giant in relation to the Tennessee Whiskey.