It’s been a busy few months for Brown-Forman: weeks after unveiling the purchase of high-end Gin Mare, the Louisville business announced the acquisition of Diplomático, billed as the world’s leading super- and ultra-premium rum. A positive frenzy of activity for a company that’s hardly been the most dynamic on the M&A front in recent years.
Forget recent M&A: Brown-Forman’s shrewdest investment may prove to be in single malt
Brown-Forman’s acquisitions in gin and rum have overshadowed a significant investment in single malt.