Pernod Ricard subsidiary The Absolut Co. has just come out of a year in which it said it had attracted “an unprecedented level of demand” for its products. That surge, while good for business, had some knock-on effects on its sustainability and zero-carbon targets.
“Now volatility is part of the new system” – Absolut’s VP of operations Anna Schreil talks sustainability and market surges
Pernod Ricard wants Absolut vodka to be a carbon-neutral product by 2030.