
Jose Cuervo brand owner Becle is targeting “mid-single-digit growth” in its North America volumes in 2023, bolstered by continued favourable headwinds in the Tequila segment.
Elsewhere, the group blamed post-pandemic normalisation for the ongoing slump in sales of its non-alcoholic and RTD products.
Jose Cuervo brand owner Becle is targeting “mid-single-digit growth” in its North America volumes in 2023, bolstered by continued favourable headwinds in the Tequila segment.