
Pernod Ricard has talked up the potential of its latest acquisition in Tequila, as the French-headquartered spirits major looks to accelerate its growth in the US.
CEO Alexandre Ricard admitted the purchase of Código 1530 had come “in a category where we believe we had a gap”.
Pernod Ricard has talked up the potential of its latest acquisition in Tequila, as the French-headquartered spirits major looks to accelerate its growth in the US.