The traditional Finnish long drink was originally created by the Finnish government for the 1952 Summer Olympics in Helsinki, as a palatable but quick beverage (gin plus a mixer) to serve to dignitaries attending the event.
“When we started this venture, I had never even heard of an RTD” – The Long Drink Co. co-founder Ere Partanen
“We feel like we’re starting to have the distribution. This year is really about building awareness.”