
Kirin is looking to expand sales of its Japanese whisk(e)y brand Fuji to Y4bn (US$30.1m) by 2030, with most of the growth coming from exports into new markets.
The brand is the focal point of Kirin’s whisk(e)y export operations.
Kirin is looking to expand sales of its Japanese whisk(e)y brand Fuji to Y4bn (US$30.1m) by 2030, with most of the growth coming from exports into new markets.