The global consumer industry experienced a 5% rise in social media posts on health & wellness in Q1 2023 compared with the previous quarter, with the highest share accounted for Coca-Cola, according to GlobalData’s analysis of social media posts. GlobalData’s Health and Wellness TrendSights Analysis 2022 report provides an understanding of where the mega-trend is heading and how long it will last. It discusses the market overview, key factors, key sectors in health and wellness and the latest innovation in the mega-trend. Buy the report here.
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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, Coca-Cola had the most mentions of health & wellness in Q1 2023. GlobalData identified 28,268 health & wellness-related posts in the industry's social media activity - 1% of all posts - and an increase of 5% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Health and Wellness TrendSights Analysis 2022 buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
