Marketing can make or break a business proposition. Unique or innovative product and services only have value if potential customers are aware of it.
The Marketing category recognizes any significant marketing campaign launched during the research period that has led to an increase in revenue or company profile.
We will be specifically looking at campaigns introducing new concepts, imagery or taglines and those that demonstrate imagination in their portrayal of the brand.
Project Examples
- Branding and brand identity development
- Media campaigns
- Partnerships with tech and travel industry leaders
- Sponsorships of events or technology conferences
- Competitions and innovation challenges
- Interactive campaigns
- Social media campaigns
- Digital and influencer marketing
- Customer-centric marketing initiatives
- Sustainability communication strategies
Submitting case studies
All companies and institutions are encouraged to submit evidence to the rankings research by sending case studies directly to Tina Ross at tina.ross@globaldata.com. Case studies should encompass any projects, deals, or news related to the company within the 12 months preceding our submission deadline.
For each case study you should explain the following details of the project:
- Aims
- Challenges
- Process
- Key personnel
- Innovative or novel elements
- Outcome (including effect on your business)
Case studies will be taken into consideration for all relevant ranking categories.
Submitting your case studies is the best way to ensure that we are aware of the innovative and outstanding work you are doing so you get the credit you deserve.
