Juices inflation in Brazil stood at 4.830% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 113 juices SKUs from companies such as Del Valle, Life mix and Taeq that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the juices category from April through June 2024, followed by Delivery Extra and Pao de Acucar. According to the analysis, the price range of $5 and below was the most competitive, with 110 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in juices in Brazil in Q2 2024.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed coconut water and grape as the most popular (by number of SKUs) juices variants. These were priced 12.56% higher than the average price of a juices SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Delivery Extra, Pao de Acucar, Muffato and Angeloni. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.
The report brings attention to the intricate pricing dynamics within the juices market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Delivery Extra and Pao de Acucar stood out as prominent e-retailers, providing competitive pricing for a substantial number of juices SKUs. However, to comprehensively grasp juices market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil juices market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
