Sparkling wine inflation in Chile stood at -12.430% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 14 sparkling wine SKUs from companies such as Valdivieso, Jp. Chenet and Morande that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lider offered lowest prices of the total SKUs within the sparkling wine category from April through June 2024, followed by Cava Morande and Jumbo. According to the analysis, the price range of $15 and $20 was the most competitive, with 5 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lider had greatest share of lowest prices for individual SKUs in sparkling wine in Chile in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed blanc de blancs and blanc de noirs as the most popular (by number of SKUs) sparkling wine variants. These were priced 0.34% higher than the average price of a sparkling wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lider, Cava Morande, Jumbo, NULL and NULL. According to the analysis, Lider had the lowest average unit price, while the retailer with the widest product assortment was Lider.
The report brings attention to the intricate pricing dynamics within the sparkling wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lider, Cava Morande and Jumbo stood out as prominent e-retailers, providing competitive pricing for a substantial number of sparkling wine SKUs. However, to comprehensively grasp sparkling wine market in Chile, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Chile sparkling wine market, buy the report here.
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