Whiskey inflation in China stood at 11.160% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 118 whiskey SKUs from companies such as Johnnie Walker, Jim Beam and Glenfiddich that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that GZ Grocery offered lowest prices of the total SKUs within the whiskey category from April through June 2024, followed by Gome and Epermarket. According to the analysis, the price range of $20 and $50 was the most competitive, with 43 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, GZ Grocery had greatest share of lowest prices for individual SKUs in whiskey in China in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed aged 12 years; single malt; scotch and 40% alcohol; tennessee as the most popular (by number of SKUs) whiskey variants. These were priced 14.36% lower than the average price of a whiskey SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were GZ Grocery, Gome, Epermarket, NULL and NULL. According to the analysis, Epermarket had the lowest average unit price, while the retailer with the widest product assortment was GZ Grocery.
The report brings attention to the intricate pricing dynamics within the whiskey market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, GZ Grocery, Gome and Epermarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of whiskey SKUs. However, to comprehensively grasp whiskey market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China whiskey market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
