Still wine inflation in Australia stood at 3.020% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 1,011 still wine SKUs from companies such as De Bortoli, Fairview and Yellow Tail that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Copper And Oak offered lowest prices of the total SKUs within the still wine category from October through December 2024, followed by ALDI-Australia and Harris Farm. According to the analysis, the price range of $10 and $15 was the most competitive, with 258 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Copper And Oak had greatest share of lowest prices for individual SKUs in still wine in Australia in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for still wine category by the retailers tracked by GlobalData. Among variants, the tracker revealed sauvignon blanc and shiraz as the most popular (by number of SKUs) still wine variants. These were priced 77.44% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Copper And Oak, ALDI-Australia, Harris Farm, and . According to the analysis, ALDI-Australia had the lowest average unit price, while the retailer with the widest product assortment was Copper And Oak.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Copper And Oak, ALDI-Australia and Harris Farm stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia still wine market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
