Whiskey inflation in the Ukraine stood at 4.710% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 237 whiskey SKUs from companies such as Johnnie Walker, Jameson and Chivas Regal that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the whiskey category from April through June 2024, followed by MegaMarket and Eko Market. According to the analysis, the price range of $20 and $50 was the most competitive, with 95 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in whiskey in the Ukraine in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol; blended scotch and 40% alcohol; irish as the most popular (by number of SKUs) whiskey variants. These were priced 17.14% lower than the average price of a whiskey SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, MegaMarket, Takfur, Eko Market and NULL. According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Metro.
The report brings attention to the intricate pricing dynamics within the whiskey market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, MegaMarket and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of whiskey SKUs. However, to comprehensively grasp whiskey market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine whiskey market, buy the report here.
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