The Portugal market accounts for nearly 1% of the Western European liqueurs market size. The market registered a compound annual growth rate (CAGR) of -2.2% during 2017-22 and 5% growth over 2021. According to GlobalData’s deep-dive analysis report, Portugal liqueurs market databook, other liqueurs accounted for a notable share of 82% among various liqueurs segments in the market in 2022, followed by cream liqueurs. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Diageo, J Carranca Redondo, Lda. and Caves da Montanha held significant shares in the Portugal liqueurs market in 2022. Concurrently, Baileys, Licor Beirao and Licor Nacional led in terms of brand market share. Diageo had the leading market share by volume in 2022. Companies operating in the Portugal liqueurs market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that on trade were the key channel of purchase for liqueurs, along with food & drinks specialists. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
On trade constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Portugal market.
Among the top Western European markets, Austria accounted for the highest volume share in 2022, followed by Germany, Italy, Belgium, Switzerland, Denmark, the Netherlands, France, Spain, Portugal, the UK, Sweden, Norway, and Finland.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the liqueurs category and market forecast to 2027, buy the report here.
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