**Introduction:** The consumer industry is harnessing advanced eCommerce technologies to enhance shopping experiences and operational efficiency. Innovations such as personalized content presentation by Rakuten Group Inc., predictive health solutions from Kenvue Inc., and optimized drink blends by The Coca-Cola Co. are driving customer engagement and satisfaction. Despite recent declines in patent applications and deals, strategic investments and a focus on tailored solutions continue to shape the competitive eCommerce landscape. GlobalData’s eCommerce market report provides comprehensive analysis of the market. Buy the report here.
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This article presents a quarterly round-up of the latest trends in the consumer industry regarding eCommerce. It provides an overview of recent developments in eCommerce-related deals, talent acquisition, and patent filings within the consumer industry.
Diverse applications of eCommerce in consumer industry
Consumer companies are leveraging innovative technologies to enhance their eCommerce capabilities, as evidenced by recent patents. For instance, Rakuten Group Inc. has developed a display control system that personalizes content presentation based on user characteristics, improving user engagement. Kenvue Inc. is focusing on personalized health solutions by predicting allergy impacts, which can enhance customer satisfaction in eCommerce health products. Additionally, The Coca-Cola Co. is optimizing drink blends through a system that integrates consumer preferences with production data, ensuring product alignment with market demand. These advancements not only streamline operations but also foster a more tailored shopping experience, ultimately driving customer loyalty and sales growth in the competitive eCommerce landscape.
The industry experienced a 14% decline in the number of eCommerce-related patent applications in Q2 2024 compared with the previous quarter. On an annual basis, the number of eCommerce-related patent applications in the consumer industry witnessed a drop of 17% compared with Q2 2023.
Strategic deal trends in eCommerce in consumer industry
Consumer companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in eCommerce. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of eCommerce in the consumer industry.
In Q2 2024, the number of eCommerce-related deals in the consumer industry declined by 15% compared with Q2 2023. On a quarterly basis, there was 15% drop in the number of deals in Q2 2024 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q2 2024, the consumer industry experienced a 21% drop compared with the previous quarter. On an annual basis, job postings also declined by 8%. Notably, management occupations, with a share of 24%, emerged as the top eCommerce-related job roles within the consumer industry in Q2 2024, with new job postings drop by 27% quarter-on-quarter. Business and financial operations occupations came in second with a share of 7% in Q2 2024, with new job postings dropping by 40% over the previous quarter. The other prominent eCommerce roles include computer and mathematical occupations with a 6% share in Q2 2024, and sales and related occupations with a 5% share of new job postings.
Roofoods, Pandora, LVMH Moet Hennessy Louis Vuitton, ASICS, and Nestle are among the top companies leading in eCommerce hiring within the consumer industry.
Countries driving adoption of eCommerce in consumer industry
The US is the leading country in eCommerce adoption within the consumer industry, boasting the highest number of eCommerce-related patents, jobs, and deals. Meanwhile, the UK, Japan, China and India also maintain significant positions in eCommerce adoption within the consumer industry.
In conclusion, despite recent declines in eCommerce patent applications and deals, the consumer industry remains focused on leveraging advanced technologies to improve customer engagement and operational efficiency. The US leads in eCommerce adoption, setting the stage for ongoing innovation and competitive advantage.
To further understand GlobalData's analysis on eCommerce in the consumer industry, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
