Even for a company veteran, taking the helm of Asahi Group Holdings in March 2021 was not a simple task for CEO Atsushi Katsuki. “Everything was in confusion,” he reflects in an interview at Just Drinks’ HQ in London.
Ambitious Asahi – CEO Atsushi Katsuki sets out growth agenda
Asahi’s global CEO sits down with Just Drinks to discuss the brewer’s non-alc targets, M&A and why premiumisation in beer will continue.