Ellie Webb, founder of UK-based non-alcoholic spirits company Caleño Drinks, launched alcohol-free ready-to-drink canned cocktails earlier this year. This marked the first extension to the brand’s product line, following its flagship 0.0% abv products – Dark and Spicy and Light and Zesty.
Caleño Drinks talks non-alcoholic pricing headaches, imitations and international growth plans
“You’d be hard-pressed to talk to any non-alcoholic producer who won’t tell you that trial is the biggest challenge” – founder Ellie Webb.