As well as the TV campaign with 4 witty 10-second advertisements showcasing
the Ovaltine ‘zest for life’ there is to be a massive sampling campaign, targeting
UK slimmers and office workers.
UK: Ovaltine reinvents itself with energy tag
Ovaltine, the well-known malted chocolate drink is no longer to be pushed as the ideal 'bedtime' cuppa. Its new UK advertising campaign (the first for 14 years) is leaping on the energy drink bandwagon by promoting it as the drink that "can offer you that much needed zest for life."