Radico Khaitan, a distinguished player in the spirits industry, has won two awards in the 2024 Just Drinks Excellence Awards for the company’s commitment to blending heritage with innovation, creating products that resonate with both tradition and contemporary tastes.
The Just Drinks Excellence Awards celebrate the greatest achievements and innovations in the beverages industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
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Radico Khaitan won the Innovation award for its SANGAM World Malt Whisky, for creating a product with a rich, harmonious flavor profile. The Product Launches award recognizes the company’s Rampur Jugalbandi Series for its innovative use of Tokaji and Madeira wine cask finishes, which introduce complex and novel taste experiences to the whisky market.
SANGAM Whisky: A strategic blend of global whisky traditions
Radico Khaitan’s SANGAM World Malt Whisky is an innovative product that has successfully integrated the rich heritage of Western whisky-making with the refined practices of Eastern traditions. The strategic blend is the result of a rigorous selection process, where malts from different regions are chosen for their unique characteristics that, when combined, create a harmonious flavor profile. The distillation and blending processes have been meticulously developed to ensure that each note in SANGAM’s complex flavor spectrum is distinct yet complementary.
The whisky’s profile is carefully designed to engage the palate with an initial burst of tropical fruit notes, followed by a sophisticated interplay of spices and a subtle peaty undertone. The combination is the outcome of deliberate craftsmanship aimed at providing a premium whisky experience. The attention to detail extends to the branding and narrative of SANGAM, which is steeped in the concept of cultural fusion, appealing to a market that values both tradition and innovation in their whisky choices.
Jugalbandi whisky series: Advancing maturation techniques
The Rampur Jugalbandi Series is Radico Khaitan’s bold exploration into the art of cask finishing, a process that significantly influences the final flavor of the whisky. With expressions #5 and #6, the company has ventured into relatively uncharted territory by employing Tokaji Wine Cask and Madeira Wine Cask finishes. These casks impart unique flavor notes that are not commonly found in whisky, such as the sweet, dessert-like qualities of Tokaji wine and the rich, fruity notes of Madeira.
The Jugalbandi concept, which in Indian classical music refers to a duet of two solo musicians, is an apt metaphor for the blending of these diverse flavor profiles. Each expression in the series is a carefully curated blend of traditional American Bourbon barrel notes with the distinctive characteristics imparted by the wine cask finishes. This innovative approach not only showcases Radico Khaitan’s blending expertise but also expands the palate of whisky enthusiasts, offering them an opportunity to explore new and exciting taste profiles.
Radico Khaitan’s awards are a testament to the company’s dedication to craftsmanship and innovation. SANGAM World Malt Whisky and the Rampur Jugalbandi Series exemplify the brand’s ability to blend tradition with modernity, creating products that are not only unique in their flavor profiles but also in their cultural significance.
“There is mysticism about India and our vision is to share the best India has to offer with the world in the beverage alcohol space. Our innovative products are being accepted the world over, exemplifying the rich heritage and exceptional craftmanship that we practice at Rampur Distillery. It is an honor win two awards at the Just Drinks Excellence Awards for Sangam World Malt Whisky and Rampur Jugalbandi series”, stated Sanjeev Banga, President, International Business, Radico Khaitan Ltd.
Company Profile
Rampur Indian Single Malt is a brand owned by Radico Khaitan. Radico Khaitan was established in 1943 and is the largest Indian beverage alcohol company and one of the oldest whisky distillers in India. Radico Khaitan have been distilling malt whiskies for over 32 years with a reputation for quality and innovation. Three of Radico Khaitan’s distilleries are based in Uttar Pradesh in the foothills of the Himalayas, where all of Rampur’s Whiskies are distilled, matured and bottled.
Contact Details
E-mail: exports@radico.co.in
Links
Website: https://rampursinglemalt.com/
