Beer & ale inflation in Germany stood at 23.390% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 10 beer & ale SKUs from companies such as Paulaner, Paulaner Munchen and SCHULTENBRÄU that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that EDEKA 24 offered lowest prices of the total SKUs within the beer & ale category from July through September 2024, followed by LIDL and Aldi. According to the analysis, the price range of $5 and below was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, EDEKA 24 had greatest share of lowest prices for individual SKUs in beer & ale in Germany in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for beer & ale category by the retailers tracked by GlobalData. Among variants, the tracker revealed 5.5% alcohol; wheat; can and 5.9% alcohol; tequila; can as the most popular (by number of SKUs) beer & ale variants. These were priced 43.35% lower than the average price of a beer & ale SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were EDEKA 24, LIDL, Aldi, and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was EDEKA 24.
The report brings attention to the intricate pricing dynamics within the beer & ale market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, EDEKA 24, LIDL and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of beer & ale SKUs. However, to comprehensively grasp beer & ale market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany beer & ale market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
