The Just Drinks Excellence Awards Winners have been announced! To see the full list, you can download the full 60+ page report from the following link:
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The Excellence Awards celebrate the greatest achievements and innovations in the industry. The programme provides a platform to recognise the people and companies that are driving change.
Our programme is designed to highlight excellence within the sector by looking at a range of corporate activities including deals, business projects and company initiatives, both internal and in the community.
Featured Winners
Brown-Forman was recognized for its Jack Daniel’s RTD cocktail launch, strategic McLaren F1 sponsorship, and eco-friendly packaging redesign, highlighting its ability to create buzz, enhance brand visibility, and innovate sustainably.
Carlsberg Marston’s Brewing Company
CMBC excelled in environmental stewardship, safety, diversity, and product launches, notably with the introduction of 1664 Blanc, demonstrating a commitment to sustainability, workplace safety, and inclusive practices.
Henkell Freixenet stood out with its Mionetto Aperitivo Alcohol Free, addressing the demand for non-alcoholic options, and a strategic product launch, expanding its portfolio beyond Prosecco and sparkling wines.
Radico Khaitan impressed with its SANGAM World Malt Whisky and Rampur Jugalbandi Series, blending heritage with innovation to create unique flavor profiles and advancing maturation techniques in the whisky market.
Edoardo Freddi International expanded its global presence through strategic acquisitions and sustainable winemaking practices, achieving significant revenue growth and promoting eco-friendly agriculture.
Koskenkorva Distillery was lauded for its circular economy initiatives, achieving a 100% recycling rate, and its commitment to sustainability, aiming to become the most sustainable vodka producer.
De Kuyper Royal Distillers innovated with a closed-loop distribution system and expanded its ready-to-serve cocktail range, reflecting a focus on sustainability and consumer convenience.
Treasury Wine Estates (TWE) won multiple awards for its sustainable viticulture, strategic acquisitions, social investments, and innovative products, demonstrating leadership in environmental stewardship and luxury wine market growth.
Silicon Valley-based Centric Software was recognized for its AI-driven solutions and business expansion in the beverage industry, enhancing product development efficiency and supporting digital transformation for its clients.
Global Brands excelled in business expansion through its export-driven strategy and flagship product Franklin & Sons, achieving significant growth in international markets despite global challenges.
Ingenio San Antonio was honored for its social and environmental sustainability initiatives, showcasing a holistic approach to ethical practices, community engagement, and green operations.
Laizhou Distillery won awards for its sustainable Mongolian Oak Breeding Program, innovative cask production, engaging marketing campaigns, and successful product launches, showcasing a commitment to environmental sustainability and cultural authenticity.
Key Trends and Themes
The 2024 Just Drinks Excellence Awards have revealed a beverage industry that is innovating across multiple dimensions, from marketing to sustainability. Companies are redefining consumer engagement through culturally resonant campaigns that leverage sensory experiences and emotional storytelling. These efforts are not only enhancing brand narratives but also aligning with shifting demographic preferences, showcasing a keen understanding of diverse consumer bases.
In the realm of business expansion, strategic acquisitions and market entries are enabling companies to broaden their portfolios and strengthen their presence in key regions. This adaptability is crucial as the industry navigates evolving consumer tastes and competitive landscapes. The focus on expanding into health-focused and premium segments reflects a proactive approach to capturing emerging market opportunities.
Sustainability initiatives are at the forefront, with companies implementing groundbreaking projects that address environmental challenges. From regenerative agriculture and renewable energy to innovative waste reduction technologies, these efforts are contributing to a more sustainable planet. The emphasis on ethical practices and community engagement underscores a commitment to social responsibility, setting a benchmark for others to follow.
Technological advancements are playing a pivotal role in shaping the future of the industry. The integration of artificial intelligence and digital platforms is streamlining operations and enhancing consumer experiences. These innovations are driving efficiency and fostering creativity, enabling companies to offer unique and personalized products.
Product launches in the ready-to-drink and non-alcoholic segments highlight a trend towards convenience and health-conscious options. These launches are supported by strategic marketing efforts that amplify brand visibility and consumer engagement, demonstrating the power of innovative approaches in capturing market share.
Safety and packaging innovations are also gaining prominence, with solutions that address environmental concerns while enhancing consumer convenience. These advancements reflect a growing awareness of sustainability and safety as integral components of product development.
Diversity and inclusion initiatives are increasingly recognized as vital for fostering a dynamic corporate culture. Efforts to promote gender leadership and support underrepresented communities are reshaping the industry’s landscape, highlighting the positive impact of inclusive practices on brand perception and corporate resilience.
Congratulations to all the winners for their outstanding achievements and contributions to the beverage industry, setting new standards and driving progress in a rapidly evolving world!
Awards Report
Our Awards Report contains:
- Introduction and Themes
- All Category Winners
- Featured Winner Profiles
- Country-Wise Winner Breakdown
You can download the full 60+ page report from the following link
For more details on the categories and methodology, see our Categories of Excellence or download our Research Guide.
If you wish to participate in our programme by submitting your case, contact our Awards Manager Tina Ross at tina.ross@globaldata.com
