Park the Guinness debate: getting back to basics will cheer Diageo shareholders
The speculation about Guinness grabbed the headlines – and boosted Diageo’s share price – but other, less eye-catching, moves by the company’s new top team could rebuild investor confidence.
Speculative M&A stories are often fun both to write and to read, with the added bonus that, most of the time, the companies mentioned will neither confirm nor deny their veracity – preferring to issue an anodyne “We don’t comment on rumours” statement. And the stories, except in the relatively rare cases where they prove to be actually true, are quickly forgotten as the news agenda trundles on.
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