Sales of spirits dipped in value and volume terms in the US in 2024, according to the latest round of NABCA data.
US spirits volumes declined 0.9% to 61.2m nine-litre cases in the year to the end of December, according to figures released by the National Alcohol Beverage Control Association (NABCA). Sales value ticked down 0.3% to $13.6bn, the association said.
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The NABCA data covers 18 control states, including off- and on-premise sales.
Month on month, volume sales fell 1.5% to just under six million cases, contributing to a 1.8% decrease in sales by value to $1.42bn.
Over the 12-month period, Tequila volume sales grew 6.2% to 6.9m nine-litre cases. Sales value was up 7.4% at $2.51bn.
Month on month, US Tequila sales grew by 5.8% in volume terms in December and by 5.7% in dollar terms.
During 2024, cocktails and a NABCA classification of “other imported whisky” were the only categories to see volume growth. Cocktail volumes jumped more than 22% helped by the easing of rules on the sale of canned RTDs in Pennsylvania. The volumes sold of “other imported whisky” inched up 0.3%.
The NABCA data showed the volume sales of “brandy/Cognac” fell 8% last year to 2.5m cases. Dollar sales dropped 3.4%.
Rum volume sales slid 7.5%, while Scotch sales were down 7.2%.
The volume of Canadian whisky sold in the NABCA states fell 2.6% to 5.8m cases.
President Trump said last week he planned to issue a 25% tariff on imports from Canada and Mexico on Saturday (1 February).
Investment bank TD Cowen estimates the NABCA numbers account for 20-25% of the total US spirits market.
