Whyte & Mackay will be the new distributor for Cockspur rum in the UK and Ireland following the brand’s split from Blavod Wine & Spirits.

Whyte & Mackay and Cockspur’s owner, West Indies Rum Distillery (WIRD), announced their deal today (24 September). It comes less than 24 hours after WIRD and Blavod Wine & Spirits announced the end of their distribution agreement on Cockspur.

Shane Starkey, Whyte & Mackay’s commercial director for the UK, said the deal was a win-win: “For us, it allows us greater diversification as we now have premium rums to sit alongside our whiskies and vodkas. For Cockspur, they have the opportunity to tap into our already existing sales network to help them grow further in the UK.”

WIRD’S chairman, John Taylor, added: “Whyte & Mackay’s proven track record of brand-building and their comprehensive sales structure will give Cockspur a real boost and help ensure that the brand reaches its true potential in the UK market.”

The deal  is effective from 1 October. WIRD has agreed to pay Blavod an undislcosed fee in return for exiting its previous distribution contract.

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.