Orange juice sales in the US have declined by 5% in this year’s citrus season, hurt by the slow economy and rising prices.

For the season from 4 October 2009 to 4 September 2010, sales dropped to US$3.09bn from $3.26bn in the 2008-2009 year, according to figures released this week by the Florida Department of Citrus.

Orange juice consumption slid by 2.8% in the period to 562.79 gallons.

Bob Norberg, deputy executive director of the Florida Department of Citrus told just-drinks: “Prices are below last year basically for two primary reasons. Firstly, prices are starting to creep up from last year and secondly, the economy in the US is still very weak and jobless rates are higher so consumers are switching to lower cost products.

He added: “We don’t expect this to change any time soon. Orange juice future prices yesterday set a three-year high and that will put further pressure on sales going forward.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nonetheless, Andrew Meadows, director of communications for US grower organisation Florida Citrus Mutual remained optimistic.

“Florida citrus growers are always concerned when orange juice consumption is decreasing,” he said. “However, we will continue to produce a healthy, great tasting product and our industry is confident sales figures will rebound as consumers realise what value orange juice represents.”

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.