Gruppo Campari has redesigned the labels on its Cinzano vermouth range in the UK to give the brand a more contemporary image.

Bottles of Cinzano Bianco, Rosso and Extra Dry will be sold with the new labels from mid April, said Gruppo Campari last week.

“The trend to classic cocktails, in which vermouth is a key ingredient, has revived the fortunes of the vermouth sector recently and the new designs will enhance Cinzano’s shelf appeal and value perception,” said Tina Martin, marketing manager for Cinzano.

The group said that it will launch a contemporary bottle shape, focusing on rounded and curved lines. It added that the new labels have been designed to be “clean and fresh, while clearly communicating each of the three variants”.

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