This weekend marked the fifth anniversary of Pernod Ricard’s acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for – and purchase of – V&S look today? Chris Mercer takes a closer look.
Comment – Spirits – Pernod Ricard and Absolut: Five Years On
This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.