When a company announces a cost-savings programme, you can guarantee it will get its own headline. When the programme is given a particular name by the company, the headline gets that little bit louder. But when the company announcing the programme is French, then start polishing those lightbulbs.
Analysis – Allegro: The shape of things to come at Pernod Ricard?
When a company announces a cost-savings programme, you can guarantee it will get its own headline. When the programme is given a name by the company, the headline gets that little bit louder. But when the company announcing the programme is French, then start polishing those lightbulbs.