Yesterday, Dr Pepper Snapple Group confirmed its US$1.7bn purchase of Bai Brands. Antioxidant drinks firm Bai is one of the company’s ‘allied brands’ and DPSG has been distributing its products since 2013. Last year, the company paid $15m for an unspecified minority stake in Bai.
Why has Dr Pepper Snapple Group bought Bai Brands? – Analysis
Yesterday, Dr Pepper Snapple Group confirmed the US$1.7bn purchase of Bai Brands.