Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, ‘Over the Influence? The future of social media’ is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo’s chief digital officer, Ben Sutherland. Here, in the second part of an exclusive two-part interview, Sutherland talks about breaking through to ‘dark social’, how to handle influencers and the lack of a digital rule book for beverage. To read the first part of the interview, click here.
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