Coca Cola Enterprises’ (CCE) full range of drinks is returning to French supermarket chain Casino’s stores after a pricing spat which has lasted more than two months.
Casino de-listed some of the soft drinks firm’s products at the end of April informing customers via notices in its stores that the full range was not being stocked because “we (Casino) have not accepted Coca Cola’s price demands.” A Casino spokesperson confirmed to just-drinks this week that all of Coca-Cola’s range would now be on sale again, but did comment on the agreement that had been reached to end the dispute.
FRANCE: Casino ends pricing spat with Coca-Cola Enterprises
Coca Cola Enterprises' full range of drinks is returning to French supermarket chain Casino's stores after a pricing spat which has lasted more than two months.