In the wake of PepsiCo’s tie-up with meat alternatives company Beyond Meat last week, soft drinks commentator Lucy Britner looks at the category’s underlying trends in health & wellness and assesses the benefits of tapping up the experts to create the next wave of functional fixes.
Soft drinks looks outside for expert health & wellness help – comment
In the wake of PepsiCo's tie-up with meat alternatives company Beyond Meat last week, soft drinks commentator Lucy Britner looks at the category's underlying trends in health & wellness and assesses the benefits of tapping up the experts to create the next wave of functional fixes.
