SABMiller’s CEO has said the company plans to launch new experimental beers that will compete directly with wines and spirits, as too many lagers around the world taste similar.
CAGNY 2014 – SABMiller to take aim at wine, spirits space with new beers – CEO
SABMiller’s CEO has said the company plans to launch new experimental beers that will compete directly with wines and spirits, as too many lagers around the world taste similar.