Pernod Ricard has joined the raft of beverage companies in temporarily withdrawing its marketing spend from social media platforms in the US, bolstering the move with the creation of a crowdsourced app to highlight hate speech.
Pernod Ricard adds reporting app to anti-hate speech activation
Pernod Ricard has joined the raft of beverage companies in temporarily withdrawing its marketing spend from social media platforms in the US, bolstering the move with the creation of a crowdsourced app to highlight hate speech.