Brown-Forman‘s Jack Daniel’s Tennessee Apple

Category – Spirits, whiskey, US, flavoured, 35% abv

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Available – From this month

Location – The US, available nation-wide

Price – SRP of US$26.99 per 75cl bottle

Brown-Forman has confirmed the long-expected release of an apple-flavoured variant of its flagship Jack Daniel’s American whiskey.

Comprising a blend of Jack Daniel’s with an apple liqueur, Jack Daniel’s Tennessee Apple will roll out across the US this month. The SKU is the third flavoured expression of the brand, following Tennessee Fire and Tennessee Honey.

As well as the standard 75cl version, the variant will also be available in 5cl, 37.5cl and one-litre pack sizes.

Earlier this year, group CEO Lawson Whiting voiced high hopes for Jack Daniel’s Tennessee Apple, which joins the likes of Diageo’s Crown Royal Regal Apple, available since 2014, in the flavoured whiskey segment. “Flavoured whiskey is now larger than the flavoured vodka category in the US,” Whiting said in June. “It’s a big category, it’s a very profitable category and one that we’ve seen really minimal cannibalisation from over a period of time.

“There are a lot of good things going on in the world of flavoured whiskeys for us and it’s one we’re going to continue in.”

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