Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China’s four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod’s China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.
Pernod Ricard’s Chinese malt whisky distillery – just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan
Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China's four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod's China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.